ASTHMA/
ALLERGY 

Series of explainer videos.
Made together with madeclear.dk

A series of explainers for Astma-Allergi Danmark clarifying some of the challenges people suffering from allergies and asthma face every day.

——

Role  Direction / Design / Animation

Purpose 

♦︎ Show support to the allergy and asthma community and raise their awareness about the impact of their  actions on their condition.

Solution 

♦︎ Short and relatable episodes from Asta's funky daily life ♦︎ Goofy scenes of common challenges and suggestions of easy steps to tackle them

The main character, Asta, is an evolution of Astma-Allergi's original mascot and the embodiment of the audience. Slightly clumsy, yet lovable she's the one to potentially screw up, but always keep cool on camera. From the use of asthma inhaler to tackling eczema, she stays quirky and by revealing her lore she delivers the agenda in a non-patronizing way.

Why animated video?
♦︎ Relaxed tone of voice, goofy humor and infographics ♦︎ Easy distribution ♦︎ Visual support for articles on Astma-Allergi's own website.