LEGEND
Jakub Svehla lead / brand / motion / website
Dario Loerke website / product
Ramon Marc positioning
Jan Blunar product
Steffano Trento sound
brand / website / product
Trading as a sport is a new paradigm. But in the era of everything democratized and social, it's not surprising trading is entering the esports category. And as the founder Ryoh says: “Trading is the world’s biggest video game”.
The Brand
Legend is built from the trenches — for those who are here to prove themselves and find their place. To show they’ve got it and that they belong among the Legends.
The hero always stands at the center. A journey that starts with numbers and ends with community. It’s wins, it’s losses and it’s owning and sharing them both equally. You’re a legend when you win, you’re a legend when you lose.
This is a hero’s journey — loot, coins, swords, swag, family, and street cred. It’s the hypebeast magazine of the Middle Ages, where traders show off what they’ve earned and claim what’s theirs.
The Product
Before we joined, there was nearly nothing. We designed the product UI, created the animated moments, designed profile frames and defined the battle sessions. Including sound.
Process
Abandoned styleframes
