Within: inside their heads
Watch the film

WITHIN.AI

Role Direction / design / animation

Built on a brand by Moniker

product explainer / 2026

Within is a tool to help companies understand themselves. It monitors the internal workings of the business and maps out context that only lives in people’s heads. Any transformation, by AI agents, people or both, then starts from what’s actually there.

A timeline of process steps with a video call
Transform from Within
You can’t improve what you can’t see
Transform from Within, loop
Transform from Within, nodes loop

Inside people's heads, in fragments of everyday work, in the tools they use. In under two minutes, the film hands the viewer Within’s core belief: that transformation fails when it’s done without context.

Two colleagues confirming a task is done
Transform from Within, header loop
The invisible context
Transformation projects have always run

The video launched alongside Within’s full rebrand, and it now lives on the site as a primer for new visitors.

A cursor pressing Start
It evolves as you do
Process map with team avatars
A moment of relief
Smarter, easier